"Mixue, the fast-growing megachain that boasts a bigger global retail footprint than McDonald's, opened its first U.S. outpost on Hollywood's Walk of Fame last month, selling drinks for less than $5 and ice cream for about $1. Mixue spokesperson Xu Ping said in a written statement in Chinese that the company chose Hollywood as its first U.S. location because the "movie capital of the world" attracts both international tourists and local consumers year-round. The store, Ping added, "aims to serve a diverse global consumer base and demonstrates the brand's commitment to the American market.""
"The Hollywood opening was followed in quick succession with locations in New York City's Brooklyn, Koreatown and Chinatown neighborhoods. More Mixue stores are coming to California, Ping said. The megachain's entry into Los Angeles' boba market comes at a time when local shops are struggling with rising costs driven by tariffs and economic uncertainty. Mixue was founded as a shaved ice stand in 1997 in Zhengzhou, China, by college student Zhang Hongchao, who used money lent from his grandmother."
Mixue opened its first U.S. store on Hollywood's Walk of Fame, selling drinks for under $5 and ice cream for about $1. The company selected Hollywood to attract international tourists and local consumers year-round and plans additional U.S. locations, including New York City neighborhoods and more California stores. The chain's U.S. expansion occurs while local Los Angeles boba shops face rising costs from tariffs and economic uncertainty. Mixue began as a 1997 shaved ice stand in Zhengzhou, China, and now has more than 53,000 global stores. Founders Zhang Hongchao and Zhang Hongfu have a combined fortune of $8.1 billion. UCLA supply chain experts note Mixue's vertical integration and ownership of factories in China help keep costs low.
Read at Los Angeles Times
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