"Hollywood power couple Camila and Matthew McConaughey are trading red carpets for ship decks as they take on the prestigious role of godparents for Princess Cruises' newest vessel, the Star Princess. The announcement, made today, positions the co-founders of Pantalones Organic Tequila alongside cruise industry legends like Princess Diana, Audrey Hepburn, and Sophia Loren in this time-honored maritime tradition. This partnership represents more than celebrity endorsement: it's a strategic alignment between two brands that understand the power of premium experiences and authentic connections."
"A Legacy of Legendary Godparents The godparent tradition in cruise lines dates back decades, with Princess Cruises establishing itself as a leader in securing A-list celebrities for these ceremonial roles. Past godparents have included cultural icons who brought prestige and media attention to new vessel launches. The McConaugheys join this exclusive club, bringing their entrepreneurial spirit and tequila expertise to the maritime world."
Camila and Matthew McConaughey assume the godparent role for Princess Cruises' new Star Princess, joining a lineage of celebrity ship sponsors. Their Pantalones Organic Tequila already flows throughout the Princess fleet as part of the Love Line Premium Liquors collection and features in signature cocktails. The appointment links celebrity influence with cruise culinary upgrades and premium beverage offerings, indicating a focus on curated guest experiences. Princess Cruises continues to secure high-profile godparents to add prestige and media attention to new launches. The McConaugheys contribute entrepreneurial perspective and spirits expertise to onboard programming and branding.
Read at Food & Beverage Magazine
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