Calif.'s hottest new grocery brands start inside a brightly lit convention hall

"Walking through the main hall is like being at a grocery store on steroids. Big brands are out in force with elaborate displays, from Organic Valley's farmhouse-style installation featuring a photo moment with popular cartoon character Bluey to La Croix's tropical-themed display to promote its newest flavor debuting at Expo (that would be Pineapple Coconut, for bubbly water fans)."

"Expo West is celebrating its 45th year, having skipped a year in 2020 due to the pandemic, and is seen as a feeder system to retail success for many brands like LA-based chile crisp brand Fly by Jing. It's one of the most important food expos not just in the country, but in the world, with more than 3,000 different exhibitors."

Natural Products Expo West is the world's largest gathering of its kind, drawing more than 60,000 attendees from over 100 countries to Anaheim's Convention Center for a four-day event. The expo features thousands of exhibitors showcasing natural, organic, and conscious consumer products including groceries, supplements, and personal care items. Major brands like Organic Valley, La Croix, Oatly, and Chobani maintain elaborate displays alongside emerging brands seeking retail opportunities. The event spans 1.8 million square feet and functions as a critical marketplace where exhibitors, buyers, distributors, and investors connect to identify and launch the next successful products. Celebrating its 45th year, Expo West has established itself as one of the most important food expos globally, serving as a feeder system for brand success.

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