"In luxe subterranean digs inspired by Havana's pre-Castro era as "the Monte Carlo of the Caribbean," Boston's COJE Management Group (Yvonne's, Coquette, more) is betting that locals want a nightlife destination that's all grown up. The team's latest endeavor, My Girl, beckons to those who want to sink into comfortable lounge seating with a chimichurri oil-spiked dirty martini or caramelized banana Old Fashioned, enjoying live music or DJs who don't drown out conversation."
"That distinction is quite deliberate, as COJE ran a club, Mariel Underground, in this Post Office Square space for five and a half years. That previous downtown venue became even more nightlife-oriented than the team had originally planned, says CEO Chris Jamison, perhaps owing to the type of revelry people were initially seeking as the city eased out of COVID restrictions."
"The group looked for gaps in the market, landing on the idea of "an upscale cocktail lounge that's vibey during the week, not just on weekends," says Jamison. "A place you'd go after work or after dinner. I'm 42 now, and how do I want to spend my nights? Going to dinner, and then going somewhere with a good soundtrack, sitting back, and grabbing some martinis." (As for that soundtrack, it might be genre-hopping DJs, a live-request piano residency on Thursdays with New York-based musician Tim Young, or other live entertainment.)"
COJE Management Group converted a Post Office Square space into My Girl, a Havana-pre-Castro–inspired subterranean cocktail lounge aimed at a more mature nightlife crowd. The venue focuses on comfortable lounge seating, crafted cocktails like chimichurri oil–spiked dirty martinis and caramelized banana Old Fashioneds, and music programmed to preserve conversation. The concept pivots from a prior nightclub iteration after overlapping demographics with a nearby sister club. The intent is an upscale, weeknight-friendly destination for after-work or post-dinner drinks with varied soundtrack options, including DJs and a piano residency, targeting older professionals seeking relaxed, sophisticated nightlife.
Read at Boston Magazine
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