"As a whole, foodies belonging to the Baby Boomer generation (born from 1946 to 1964) tend to cater their diets toward traditional flavors and protein-forward meals. According to Gordon Food Service, members of this generation are most likely to select familiar beef, pork, and seafood dishes from restaurant menus, and name seafood and fish among their favorite meals to eat on repeat - a preference largely influenced by their diets growing up."
"The "Baby Boom" nickname refers to the spike in the American birthrate following World War II. For the many households raising multiple children, this boom necessitated that meals be cheap and easily prepared, which often meant convenience-based ingredients like tinned sardines, canned tuna noodle casserole, and frozen fish sticks. Then-abundant fish gained further popularity as an affordable protein source when meat was rationed in World War II - a period that young people of the Boomer generation experienced during their formative years."
As of 2024, Boomers comprise just under 20% of the U.S. population. Baby Boomers (born 1946–1964) tend toward traditional flavors and protein-forward meals, favoring beef, pork, and seafood on menus. Seafood and fish rank among favorite repeat meals, a preference shaped by childhood diets and mid-20th-century economic conditions. Post-World War II rationing and affordability made fish an accessible protein, while convenience foods like tinned sardines, canned tuna casserole, and frozen fish sticks became common household staples. Longstanding cultural practices such as Fish Fry Fridays contributed to regular fish consumption across communities.
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