Mochiholic has launched its third franchise in Milpitas, providing Japanese-style doughnuts and unique ube boba milk tea. The location focuses on a younger demographic, primarily appealing to Asian customers who enjoy sharing their experiences on social media. The doughnuts are lower in calories than standard varieties and made with rice flour for a chewy texture. Additional offerings include Taiwanese sandwiches and birthday packages for children to create their own doughnuts. The boba tea market is experiencing significant growth, projected to reach $4.5 billion by 2027.
Mochiholic has opened in Milpitas, offering Japanese-style doughnuts and exclusive ube boba milk tea, targeting younger Asians who celebrate their food on social media.
Mochiholic doughnuts have only half the calories of regular doughnuts, made from rice flour to create a chewy texture, alongside Taiwanese egg and ham sandwiches.
The Milpitas location will offer birthday packages for kids ages 2-12 to create their own mochi doughnuts, reflecting a family-friendly approach.
The boba tea market was $2.1 billion in 2022 and is projected to reach up to $4.5 billion by 2027, indicating a growing trend.
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