"AriZona Beverages founder Don Vultaggio touted the company's newest drink collaboration with a young TikTok star as being more successful than its inimitable Arnold Palmer on "The Claman Countdown" Thursday. "We've teamed up with a nine-year-old and we hit the marketplace, and we've seen tremendous success," Vultaggio told FOX Business anchor Liz Claman. "Candidly more so than we ever saw in Arnold Palmer at the beginning," the founder added."
"The social media sensation first appeared on FOX Business to discuss promoting toy shopping with MGA Entertainment ahead of the holidays, before teaming up with AriZona to make the "Rizzler Berry" Sparkling Juice Cocktail. TRUMP SIGNS EXECUTIVE ORDER ALLOWING TIKTOK DEAL TO PROCEED Savasta recounted how he first felt when approached with the new opportunity. "Well, my first reaction, I was like, I didn't even - I was literally speechless, because AriZona is like one of my favorite drinks," the 9-year-old said."
"Having worked with figures such as former basketball player Shaquille O'Neal and businesswoman Bethenny Frankel, Vultaggio explained how AriZona's new drink collaboration began as an April Fools' Day joke. "My sons were involved in it and they put it out there as like a tease. And then people got excited and then we said, 'let's do it,'" he recalled. "And we met Chris, and here we are.""
AriZona partnered with nine-year-old TikTok star Christian "The Rizzler" Savasta to create the "Rizzler Berry" Sparkling Juice Cocktail, and the collaboration generated rapid consumer demand. The founder, Don Vultaggio, reported that the product's early sales exceeded the launch performance of the Arnold Palmer, with thousands of cans sold within weeks. The partnership originated from an April Fools' Day tease by Vultaggio's sons that generated public excitement and led the company to pursue a real product. Savasta expressed surprise and enthusiasm, and Vultaggio described negotiations with Savasta and his parents, calling Savasta a strong negotiator.
Read at Fox Business
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