"Unilever and Ben & Jerry's have clashed since 2021, when the Vermont-based company said it would stop sales in the occupied West Bank as doing so was inconsistent with our values. The brand has since sued its parent company over alleged efforts to silence it and described Israel's war on Gaza as genocide, a rare stance for a big US company."
"In an open letter addressing the Ben & Jerry community that was shared by Cohen on social media platform X on Wednesday, Greenfield called it one of the hardest and most painful decisions he had ever made. Greenfield said he could no longer in good conscience continue working for a company that had been silenced by Unilever, despite a merger agreement meant to safeguard the brand's social mission."
Jerry Greenfield retired after nearly 50 years, saying he could no longer in good conscience continue working for a company that had been silenced by Unilever. He said a merger agreement negotiated with Unilever was meant to safeguard the brand's social mission and preserve its independence. Ben & Jerry's clashed with Unilever in 2021 after the company said it would stop sales in the occupied West Bank, leading the brand to sue its parent and to describe Israel's war on Gaza as genocide. Unilever rejected those claims and said it would defend the case strongly.
Read at www.aljazeera.com
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