"Just when the last of the pumpkin spice dust settles, a new seasonal harbinger arrives, and this one you can boil. Barilla's Snowfall Pasta is stepping up as winter's official mascot, a tiny, edible snowflake designed to signal that it is now socially acceptable to cancel all plans in favor of a blanket and a large bowl of something warm."
"The whole concept is a fascinating piece of product marketing. Instead of merely suggesting pasta for a cold night, Barilla has manufactured the cold night in pasta form. It's a limited edition play that transforms a pantry staple into a piece of seasonal decor you can actually eat, making it the perfect centerpiece for the official sport of winter: hibernation."
Barilla introduced Snowfall Pasta, a limited-edition snowflake-shaped pasta designed for winter comfort. The pasta acts as a seasonal mascot that encourages staying in with warm meals. Barilla positioned Snowfall Pasta as the official kickoff of 'cozy season' and as a companion to prior limited runs like heart-shaped Love Pasta for Valentine's Day. The strategy aims to create recurring seasonal rituals and associate the brand with emotional moments throughout the calendar. Design and engineering focused on balancing a recognizable snowflake shape with structural integrity so the pasta can survive boiling without breaking or turning mush.
Read at Yanko Design - Modern Industrial Design News
Unable to calculate read time
Collection
[
|
...
]