The Summer Fancy Food Show at Manhattan's Javits Center resembles a grocery shopping experience, with buyers and brokers focusing on future supermarket trends. Adaptogenic beverages, which include ingredients like lion's mane, are gaining traction, reflecting growing consumer awareness since 2015. The specialty food event aims to showcase anticipated grocery selections and highlight shifts in American consumer preferences. Presentations of innovative products were essential to understanding the evolving tastes and shopping habits of America, underscoring the importance of market insight.
"People didn't know what adaptogens were in 2015. Now the general public is starting to know what adaptogens are, and we're seeing more demand in that."
"The trade show attempts to anticipate what grocery shoppers will want to eat and drink, and also can reflect the changing tastes of American shoppers."
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