"As it celebrates its 40th year, Questex has announced that award-winning actress, television host, and entrepreneur Aisha Tyler will join the lineup of influential speakers. Aisha Tyler is not just an acclaimed actress and comedian; she is also the founder of losophē, a super-premium organic ready-to-drink margarita cocktail brand. Her diverse career spans various sectors, offering a unique lens on leadership, culture, and creativity that resonates with today's bar and restaurant operators."
"On the morning of March 25, Tyler will moderate a fireside chat with renowned chef Roy Choi, a pivotal figure in the modern food truck movement. This conversation will address essential topics such as: Leadership in the food and beverage industry The cultural influences shaping dining experiences Building enduring brands in a competitive landscape As Tyler and Choi delve into these themes, attendees will gain invaluable insights into navigating the complexities of the hospitality industry."
"The 2026 Expo will feature an array of sessions and workshops aligned with the theme "Every Moment Counts." Alongside Tyler and Choi, the event will kick off with a keynote from Mike Cessario, Founder and CEO of Liquid Death, known for revolutionizing the beverage industry with bold creativity and brand authenticity. Cessario's insights will provide actionable takeaways for today's operators, focusing on how to leverage unique brand narratives to drive customer engagement."
The 2026 Bar & Restaurant Expo will take place March 23–25 at the Las Vegas Convention Center and marks the event's 40th year. Aisha Tyler will appear as a featured speaker and will moderate a March 25 fireside chat with chef Roy Choi. The conversation will address leadership in food and beverage, cultural influences on dining, and building enduring brands in a competitive landscape. Tyler is founder of losophē, a super-premium organic ready-to-drink margarita cocktail brand and brings entrepreneurial perspective. Mike Cessario of Liquid Death will deliver the kickoff keynote on creativity, brand authenticity, and leveraging narratives to drive customer engagement. The Expo will include sessions, workshops, and extensive networking among industry professionals.
Read at Food & Beverage Magazine
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