A Dozen Tequila Companies Signed an Ethics Pledge

"The news comes from the nonprofit Gente Buena Foundation, which has the goal of "ensuring that the wealth and prosperity created by tequila benefit the very people who have safeguarded and nurtured this heritage."To that end, Genta Buena announced that 12 tequila companies signed on to the organization's "Good Agave Pledge." That pledge includes a wide-ranging set of promises, from sustainably farming agave to improving communities' access to water."

""We admire and believe in the mission of giving back to the agave communities that have given us so much," Lost Lore Tequila's vice president, Sarah Lamas, said in a statement. "We met agave workers served by Gente Buena and it's tangibly improving their lives by addressing fundamental needs like consistent access to water - something many of us take for granted.""

Gente Buena Foundation secured commitments from twelve tequila companies through the Good Agave Pledge to ensure that tequila-generated wealth benefits agave-producing communities. The pledge commits signatories to sustainable agave farming practices, improved community access to water, initiatives to bolster women’s leadership, and measures to improve local health. The effort draws on research from the College of Michoacan and the University of Guadalajara and includes partnerships with conservation organizations. The pledge follows broader industry movements aimed at improving worker conditions and supporting farms that produce agave.

Read at InsideHook