"For Whataburger fans, loyalty runs deep. The chain, founded in 1950 in Corpus Christi, Texas, has built its cult following on big, messy, juicy, delicious burgers that you can customize any way you want. The king of Fancy Ketchup (which can be purchased by the bottle) has since expanded beyond its Southern roots and strong Texan presence to 14 states and 373 cities."
"Even if you're a loyal Whataburger lover - like celebrity chef Aarón Sánchez - or you've tried everything on the menu, there's still more to discover. Whataburger's devoted customer base has turned the chain's customization offerings into an art form, with a growing number of unofficial "hacks" digitally immortalized by loyal fans. The chain itself has leaned into that spirit of creativity, encouraging its customers to think outside the bun and make each meal their own."
Whataburger began in 1950 in Corpus Christi, Texas, and built a reputation on large, customizable burgers and condiments like Fancy Ketchup. The chain expanded to 14 states and 373 cities while retaining a devoted fan base. Fans and celebrities such as Aarón Sánchez create unofficial "hacks" by combining toppings, sauces, and sandwich components to craft personalized items and mashups. The company encourages customer creativity and allows ordering items like honey butter on sandwiches or as a side outside breakfast hours. These customizations help reimagine menu items and reinforce Whataburger’s regional popularity.
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