"It's true - Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar, based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves, Pepsi revived The Pepsi Challenge earlier this year. After 30+ stops so far, Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn't just winning at The Pepsi Challenge - the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*."
"WHAT: Celebrating its 50th anniversary, the Pepsi Challenge is back, showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour, lasting through October, invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival. WHERE & WHEN: Cal vs. Minnesota Football Game at California Memorial Stadium (2227 Piedmont Ave, Berkeley, CA 94720) 9/13 from 4:30 - 8:30 PM PT"
"HOW IT WORKS: Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar. Taste and Decide: Participants sample both cups, taking their time to decide which they prefer. Make Your Choice: Participants select their favorite cola, triggering unique celebratory moments for those with great taste. Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar, because even those with questionable taste deserve a second chance."
Pepsi revived the Pepsi Challenge nationwide to let consumers compare Pepsi Zero Sugar and Coke Zero Sugar in blind taste tests. After more than 30 tour stops, Pepsi Zero Sugar has been the preferred cola in 100% of Pepsi Challenge markets and has seen a 25% purchase increase versus a year ago. A Berkeley stop will occur at the Cal vs. Minnesota football game at California Memorial Stadium on 9/13 from 4:30–8:30 PM PT. Participants receive two unmarked samples, choose a favorite, and receive free Pepsi Zero Sugar. Event details may change and should be confirmed with the organizer.
Read at Funcheap
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