"Grocery prices are still rising, but you may be paying more for certain items without realizing it due to a phenomenon known as "shrinkflation." Shrinkflation is when a product gets smaller but the price stays the same, and it can be very sneaky. To help you keep your eyes open, here are 29 real-life examples of shrinkflation that people have spotted recently, and spoiler alert, they will make you mad:"
"5. The person who posted these cookies wrote, "Apparently, the 'new recipe' for these cookies shrank them considerably. Roughly two weeks separating these purchases." 10. The person who posted this sandwich wrote, "Pulled the sandwich out, and my first reaction was to just laugh at how ridiculous this corporate greed has gotten. Realized it was about the same size as the ketchup packet for my hash brown.""
Retail grocery prices continue to rise and many products are undergoing shrinkflation, where manufacturers reduce the physical size or quantity of a product while keeping the price the same. Shrinkflation can be subtle and hard for shoppers to detect, often presenting as slightly smaller cookies, sandwiches, or packaged goods sold in familiar containers. Consumers report noticing changes only when comparing purchases over time or juxtaposing items against common objects like ketchup packets. The practice effectively raises unit prices and erodes perceived value. Awareness, comparing unit pricing, and checking net weight or quantity can help shoppers identify and avoid shrinkflation.
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