"Celebrating a significant restaurant anniversary by going back to the founding year's prices for a limited time is a classic promo move - we've had Pizza Express, Rick Stein, Bao, and even St. John offering up these throwback menus in recent months. It's a fun bit of PR that's a win-win for restaurants and guests, although with St. John it arguably backfired a bit when nobody could actually reserve a table and social media lit up with accusations of favouritism towards VIPs, with very few table being made available to the general public."
"Next up is Vivek Singh's The Cinnamon Club which is celebrating a very respectable 25 years in January, and will be offering a 'retro menu' with 2001 dishes and prices. The menu, which is running from 12th - 24th January, will include the likes of: home smoked lamb kebabs (£6.00) sandalwood‑flavoured tandoori chicken (£6.00) vindaloo of pork chop with pilau rice (£15.50) steamed mango rice cakes with wild berry sorbet (£6.00)"
Restaurants sometimes celebrate anniversaries by offering menus priced at founding-year levels, a tactic used by Pizza Express, Rick Stein, Bao and St. John. The St. John example provoked criticism after booking problems left few tables for the public and prompted social-media accusations of VIP favouritism. Vivek Singh's The Cinnamon Club will mark its 25th year with a retro menu replicating 2001 dishes and prices from 12–24 January 2026. Sample dishes include home smoked lamb kebabs (£6.00), sandalwood‑flavoured tandoori chicken (£6.00), vindaloo of pork chop with pilau rice (£15.50) and steamed mango rice cakes (£6.00).
Read at London On The Inside
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