"At Mast General Store, you can buy outdoor gear, cast iron skillets, local swag, cheeky pajamas, and candy. Lots and lots of candy. Chocolate bars, caramels, and cookie dough bites. Gummy bears, chocolate-covered pretzels, and cordials. Find all these sweet treats and more in the dozens of barrels that fill the store. When I was 10 years old, Mast General Store was the closest thing I knew to heaven on earth."
"It was founded in the 1850s (albeit under a different name) in the Appalachian community of Valle Crucis, near modern-day Boone. As of late 2025, the chain store still specializes in antique-style goods and candies. Walking on its creaky wooden floors, you'll feel an unmistakable sense of homeliness fill your heart as you shop for candy, most of which is sold by the pound."
Mast General Store sells outdoor gear, cast iron skillets, local swag, cheeky pajamas, and a large variety of candy sold by the pound from dozens of barrels. The business originated in the 1850s in Valle Crucis in the Appalachian region near Boone and now operates locations across the Southeast, maintaining an antique-style aesthetic and homely atmosphere with creaky wooden floors. The Winston-Salem location offers many nostalgic sweets and select items earn strong recommendations while others do not. Products were evaluated by flavor and texture, with specific praise for Mast General's dark chocolate-covered espresso beans for their consistent size and balanced chocolate-to-espresso ratio.
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