"There's nothing like a discontinued favorite fast food item to bring on the cravings, but sometimes they end up making a surprise comeback and making your whole year. The good news is that many discontinued items that have been gone for decades are finally making menu reappearances as more chains realize it's a good way to get customers in the door. However, the bad news is that they're not always back to stay."
"The oldest discontinued fast food item on our list that has made a more recent comeback is Taco Bell's Enchirito. While Enchiritos weren't on Taco Bell's menu on opening day in 1962, it was a menu staple in the 1970s. If its name didn't clue you in, the Enchirito was a mash-up of an enchilada and a burrito, featuring a ground beef, onion, and bean burrito covered in red sauce and melty shredded cheese."
Many discontinued fast food items that first appeared in the 1970s, 1980s, or 1990s have returned, often as limited-time promotions to draw customers. Several items were gone for nearly 20 years before reappearing, and one item returned early because intense fan backlash followed an announced discontinuation. Only a few comeback items have rejoined permanent menus; limited returns function as a common marketing tactic. Successful comebacks tend to stay longer or make multiple appearances. Nostalgia influences customer interest, and some comebacks recreate childhood flavors, exemplified by Taco Bell’s Enchirito, a beef, onion, and bean burrito topped with red sauce and melty shredded cheese.
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