YouTube is pursuing the broadcast rights for the Oscars, currently held by ABC until 2028. Owning the rights would grant YouTube primary control over how the event is presented, potentially increasing its influence. With approximately 2.7 billion monthly active users, YouTube could enhance the Oscars' relevance and appeal to a younger, more diverse audience. The platform could foster interaction through live features and influencer engagements, making the ceremony feel fresh and engaging compared to traditional broadcasts.
If YouTube managed to nab the rights to the Academy Awards, it would be "a huge statement from YouTube and a shock to the industry."
YouTube is the world's most-visited video platform, with around 2.7 billion monthly active users, which could significantly boost the Oscars' relevance.
Having YouTube take control of the Oscars broadcast would likely bring in more younger viewers and broaden the ceremony's multicultural audience.
The Oscars could become more engaging via live chat, polls, games, and live behind-the-scenes material, creating a more interactive viewing experience.
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