You can literally feel Apple's new trailer for the 'F1' movie starring Brad Pitt
Briefly

At its Worldwide Developers Conference, Apple unveiled a groundbreaking 'haptic trailer' for the film F1: The Movie. Set to be distributed by Apple Original Films, this trailer allows viewers to feel vibrations on their iPhone that correspond with the on-screen action, such as car races and pit stops. This innovative use of haptic feedback represents a first in the film industry, combining physical sensations with digital content to create a more immersive viewing experience. With the Taptic Engine technology, Apple aims to enhance audience engagement, showcasing its commitment to pushing boundaries in both software and entertainment.
In this innovative approach, the haptic trailer for F1: The Movie vibrates with the on-screen action, providing an immersive experience that enhances viewer engagement.
Apple's haptic trailer is not just a novel marketing tool; it's a step towards integrating physical sensations with digital content, marking a significant milestone in film distribution.
Read at Fast Company
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