"There are a few iconic things that will always signal we're watching a James Bond movie: A Martini, shaken not stirred; our hero behind the wheel of a gorgeous Aston Martin; and, of course, an opening sequence that features 007 pointing a gun directly at the audience and shooting, with a classic theme song blaring as a blood red animation drips down the screen."
"Bond is a spy with a license to kill, so it's silly to pretend he wouldn't be carrying a gun. Scrubbing all of the weapons out of the Bond posters is like erasing the spacesuits from Apollo 13 or Photoshopping the axes out of firefighters' hands in an image promoting Backdraft. Hell, there's even a gun in the logo - that's how emblematic weaponry is for the series."
Iconic James Bond imagery includes a Martini shaken not stirred, Bond driving an Aston Martin, and an opening sequence with 007 pointing a gun and a blood-red animation. Amazon removed firearms from the Prime Video thumbnails for all James Bond films. Fans reacted with swift backlash, arguing that weapon removal erases essential elements and comparing it to removing spacesuits from Apollo 13 or axes from firefighters in Backdraft promotions. Some called the change "cultural vandalism" or "woke." Amazon declined to comment. Observers say the move appears financially motivated, intended to appease platform algorithms and moderation policies that restrict weapon imagery.
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