Movie theaters primarily rely on concession sales for profit, as ticket sales largely benefit film studios. The high concession prices are influenced by inflation and strict policies against outside food. Employees are often required to upsell larger snack sizes to maximize profits. Some chains offer subscription services to encourage more frequent visits, aiming to increase concessions sales. Unanticipated food items at theaters have also emerged beyond traditional snacks, further diversifying the offerings available to moviegoers.
The majority of money made from selling tickets goes back to the studios, leaving the theaters at a loss. To keep up operations, movie theaters sell concessions at a high markup.
Theater rules are strict with regard to not allowing moviegoers to bring in outside food in an effort to keep snack sales in-house, and employees are encouraged to upsell larger sizes to increase profit margins.
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