Why is an Amazon-backed AI startup making Orson Welles fan fiction? | TechCrunch
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Why is an Amazon-backed AI startup making Orson Welles fan fiction? | TechCrunch
"Why is a startup that bills itself as the "Netflix of AI," and that recently raised money from Amazon's Alexa Fund, talking about remaking a movie that's more than 80 years old? Well, the company has built a platform that allows users to create their own cartoons with AI prompts - Fable is starting out with its own intellectual property, but it has ambitions to offer similar capabilities with Hollywood IP."
"In fact, it's already been used to create unauthorized "South Park" episodes. Now Fable is launching a new AI model that can supposedly generate long, complex narratives. Over the next two years, filmmaker Brian Rose - who has already spent five years working to digitally reconstruct Welles' original vision - plans to use that model to remake the lost footage from "The Magnificent Ambersons.""
"If you're not a Welles-loving cinephile, I'm guessing it sounds like an obscure choice for digital resurrection. Even among classic movie buffs, ""Ambersons" is overshadowed by its older, more famous sibling - while "Citizen Kane" is often called the greatest movie ever made, his second film is remembered as a lost masterpiece that the studio took out of the director's hands, dramatically cutting it down and adding an unconvincing happy ending."
Fable, a startup that markets itself as the 'Netflix of AI' and recently raised funding from Amazon's Alexa Fund, offers a platform for creating cartoons via AI prompts and intends to expand to Hollywood IP. The company has been used to produce unauthorized South Park episodes. Fable is launching a long-form narrative AI model, and filmmaker Brian Rose plans to use it over two years to reconstruct the lost 43 minutes of Orson Welles' The Magnificent Ambersons. Fable has not secured film rights, so the project appears to be a prospective tech demo unlikely to see public release. Ambersons' reputation as a diminished Welles masterpiece motivates the choice.
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