For decades, a small number of powerful groups have dominated the entertainment industry, controlling funding and creative direction for creators. Streaming platforms like Netflix and Prime Video have significantly transformed media consumption, representing over 38% of total TV viewing by July 2023. Non-English speaking series have gained popularity, as seen with shows like Squid Game. However, increased competition has also led to a higher bar for success, causing many promising shows to be abruptly canceled, reflecting the limitations of the streaming model and signaling a potential shift towards new technologies such as Web3.
Many talented creators have lacked the funding or creative control to bring their ideas to life, leading to a dominated landscape in the entertainment industry.
Streaming services have changed how people consume media, with Netflix, Prime Video, and others making up over 38% of total TV viewing time as of July 2023.
Non-English speaking shows like Squid Game have thrived in the streaming landscape, generating significant viewing hours and expanding consumer choice.
While streaming offers opportunities for new creators, the increasing bar for success often results in many shows being prematurely canceled.
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