""I started CFH eight years ago," said Love. "We started making films centered around craft. It's always been a key part of the work we do, just now we work with some of the world's best crafts people. From Foster + Partners to family-run leather factories in the hills of Italy, it's a part of the studio and always will be.""
""Our clients asked for it; they want elevated, social-first content with strong creative behind it. It's a natural next step and part of our offering," he said."
""I see the vertical content we produce living far beyond TikTok or Instagram, it needs to exist in the real world: on screens, in stores, and on billboards," he added."
""Next week, we're shooting the launch assets for a hotel; we have a team heading off to launch a new island; and I'm obsessed with a project for a luxury brand centred around color," he said."
Tim Love founded CFH in 2017 and has produced campaigns and films for brands such as Stella McCartney, Dr. Barbara Sturm, Bentley, and Aman Hotels. CFH's work centers on craft and collaboration with top craftspeople, from major architecture firms to family-run leather factories. CFH merged with 9-16 to launch CF Holdings, combining cinematic craft with social media expertise to meet client demand for elevated, social-first creative. The company plans vertical content that extends beyond TikTok and Instagram to screens, stores, and billboards. CF Holdings is preparing hotel launch assets, an island launch team, and a luxury color-focused project, with another company expected to join soon.
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