TikTok Offers Movie Ticket Sales In-App, Powered by Fandango
Briefly

TikTok Offers Movie Ticket Sales In-App, Powered by Fandango
"community connecting over a shared love of movies, TikTok has become a leading destination for entertainment discovery. Today with Fandango, the nation's leading online movie ticketer, we're announcing a first-of-its-kind partnership that gives entertainment fans the ability to go from movie discovery to ticket purchase directly within the TikTok app." "
"The option could be a valuable means to drive movie ticket sales, with TikTok also reporting that 50% of U.S. TikTok users have discovered a new movie coming to theaters in the app. That's a large, engaged audience to tap into, and providing a means for them to purchase tickets then and there could be a valuable promotional opportunity."
TikTok and Fandango have partnered to enable ticket purchases inside the TikTok app. The integration allows entertainment fans to go from discovering a movie to buying tickets without leaving the app. TikTok reports that 50% of U.S. users have discovered a new theatrical release on the platform, representing a large, engaged audience. The in-app ticketing option aims to convert discovery into immediate sales and to serve as a new promotional channel for studios, exhibitors, and marketers. The capability could increase ticket sales and streamline the path from social discovery to box office attendance.
Read at Social Media Today
Unable to calculate read time
[
|
]