TikTok and Fandango have partnered to enable ticket purchases inside the TikTok app. The integration allows entertainment fans to go from discovering a movie to buying tickets without leaving the app. TikTok reports that 50% of U.S. users have discovered a new theatrical release on the platform, representing a large, engaged audience. The in-app ticketing option aims to convert discovery into immediate sales and to serve as a new promotional channel for studios, exhibitors, and marketers. The capability could increase ticket sales and streamline the path from social discovery to box office attendance.
"community connecting over a shared love of movies, TikTok has become a leading destination for entertainment discovery. Today with Fandango, the nation's leading online movie ticketer, we're announcing a first-of-its-kind partnership that gives entertainment fans the ability to go from movie discovery to ticket purchase directly within the TikTok app." "
"The option could be a valuable means to drive movie ticket sales, with TikTok also reporting that 50% of U.S. TikTok users have discovered a new movie coming to theaters in the app. That's a large, engaged audience to tap into, and providing a means for them to purchase tickets then and there could be a valuable promotional opportunity."
Read at Social Media Today
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