"There is a methodology to the Ella McCay challenge. Your left leg must be suspended midair, crossing over your right leg. Your right hand has to be adjusting your left shoe while your left arm lingers in the air. Your gaze should be fixed just above your left shoe, as if to suggest to someone that you're able to put on a shoe without looking too hard or that you've just put your shoe on."
"In legendary American comedy writer-director James L. Brooks's film, out December 12, Emma Mackey (confusing) stars as Ella McCay. She is not real, but like many fictional eponymous film characters such as Lydia Tár or Mortdecai, she's somehow taken on a life of her own. From the trailers, McCay seems like a throwback mid-2010s film heroine - a real "I don't know how she does it" type."
Participants in the Ella McCay challenge pose with their left leg suspended over the right, right hand adjusting the left shoe, and gaze fixed just above the shoe while avoiding eye contact with the camera. The challenge imitates promotional imagery for a fictional character, Ella McCay, portrayed by Emma Mackey in a James L. Brooks film released December 12. Ella McCay is presented as a mid-2010s throwback heroine with a chaotic family and an impending gubernatorial role, surrounded by comic supporting characters. Theaters display posters of Ella putting on a shoe, a pose reportedly absent from most of the film. The trend began on Twitter as a tribute blending admiration and bafflement.
Read at Vulture
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