"Cinema Rif stands out from a crowd of whitewashed restaurants and shuttered buildings on Grand Socco, a quaint, palm-ringed square marking the entrance of the city's ancient medina."
"An art-deco building, Cinema Rif has changed significantly from what it was during Edressi's teenage years in the 1970s, reflecting the evolution of Moroccan cinema."
"By the 1980s, over 240 movie theatres across Morocco were packed with film lovers, with annual ticket sales surpassing 42 million, despite a population of 19.5 million."
"The establishment was recently restored; plush red chairs and a glaring white screen can now be found inside the glittering theatre, signaling its revival."
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