"Sarandos insisted that Netflix has no intentions of disrupting "a theatrical distribution engine that is phenomenal and produces billions of dollars," and that believes there is value in the movie theater experience. "I'm giving you a hard number," Sarandos said. "If we're going to be in the theatrical business, and we are, we're competitive people - we want to win. I want to win opening weekend. I want to win box office.""
"Though Sarandos previously said that Netflix's plan was always to continue with "traditional" release windows, the streamer had not publicly commented on exactly how many days it planned to screen projects in theaters. That uncertainty - and Sarandos comments last April about movie theaters being "outmoded" - led many to speculate that the company might begin fast tracking new features to streaming while leaving theater owners in the lurch."
Should the WBD acquisition go through, Netflix will commit to 45-day theatrical release windows for the legacy studio's upcoming releases. The company intends to preserve theatrical distribution and box office revenue while affirming value in the movie theater experience and aiming to compete for opening weekend box office. Prior ambiguity about exact window lengths and earlier remarks labeling movie theaters 'outmoded' prompted speculation that Netflix might fast-track features to streaming, leaving theater owners concerned. The company emphasized that theatrical density varies by region and noted that theatrical access is not feasible for all communities.
Read at The Verge
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