"The Department of Homeland Security came to spend roughly $220 million on the advertising push last year, which included a widely circulated one-minute spot showing Noem riding a horse near Mount Rushmore while warning migrants about the consequences of illegal immigration. The figure eclipses the production and marketing budgets of most of the year's biggest Oscar contenders."
"Director Paul Thomas Anderson's political drama One Battle After Another, starring Leonardo DiCaprio and Benicio Del Toro, carried a combined budget of about $200 million. Timothee Chalamet led the high-octane sports drama Marty Supreme, directed by Josh Safdie, which was estimated to have a $70 million production budget with roughly another $70 million spent on marketing."
"In fact, only F1, the Apple-backed racing drama starring Brad Pitt, touted a production budget bigger than Noem's ad expense, coming in at $250 million with a further marketing spend $100 million. The numbers contextualize some of the fury directed at Noem by members of the Senate and House panels."
Secretary of Homeland Security Kristi Noem faced congressional scrutiny over the Department of Homeland Security's $220 million advertising campaign promoting immigration enforcement. The spending included a prominent advertisement featuring Noem on horseback near Mount Rushmore warning migrants about illegal immigration consequences. The expenditure exceeded the combined production and marketing budgets of most 2026 Academy Award Best Picture nominees, including films like One Battle After Another ($200 million), Marty Supreme ($140 million), and Sinners ($140 million). Only the Apple-backed racing drama F1 ($350 million total) surpassed the ad campaign's cost. Republican and Democratic lawmakers questioned Noem during hearings about the substantial spending, contributing to controversy that preceded President Trump's announcement of her replacement.
#government-spending #immigration-policy #congressional-oversight #dhs-advertising-campaign #political-controversy
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