Apple Inc. has filed a lawsuit against Apple Cinemas, alleging trademark infringement due to the use of the name 'Apple' by the Massachusetts-based movie theater chain. This legal action comes shortly after the opening of Apple Cinemas' new multiplex in San Francisco, previously an AMC theater site. Apple claims the theater is causing consumer confusion and profiting from its brand. The lawsuit follows a cease-and-desist letter sent by Apple to the theater chain, urging it to stop using the name. Apple Cinemas plans to expand further in the Bay Area.
"Apple Cinemas is knowingly and intentionally using the name Apple to sow confusion for its own benefit," attorneys for the company wrote in the lawsuit.
In July, Apple Cinemas opened its 14-screen multiplex at O'Farrell and Van Ness. The building was previously home to an AMC theater, which operated from 1998 to 2019.
Apple says it issued a cease-and-desist letter to Apple Cinemas in December 2024. The company also says it wrote letters to Apple Cinemas' landlords in San Francisco and Danville.
Apple Cinemas Director of Operations Jessica Robitaille told the San Francisco Chronicle, "I think San Francisco opens up a lot of opportunities... and we have big plans for it."
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