Rolex Is Teaming Up With Film at Lincoln Center
Briefly

Film at Lincoln Center, a fixture of Manhattan’s artistic landscape since its founding in 1969, has built a reputation for showcasing prestigious films and filmmakers. In an exciting new development, they have announced a three-year partnership with Rolex, naming the watch brand as the exclusive timepiece for important events like the New York Film Festival and the Chaplin Award Gala. This collaboration reflects both organizations' shared commitment to elevating the art of filmmaking and supporting global cinema.
"As [Rolex] were looking to continue their support of filmmakers and cinema, Film at Lincoln Center aligned nicely with their goals," Elizabeth Gardner told The Hollywood Reporter.
The link between timekeeping and cinema runs deeper than you might expect; legendary filmmaker Andrei Tarkovsky titled his memoir Sculpting in Time.
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