Puma's $110 Elphaba Sneakers Drops Nov 5 for Wicked Fans - Yanko Design
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Puma's $110 Elphaba Sneakers Drops Nov 5 for Wicked Fans - Yanko Design
"When the movie adaptation of the beloved Broadway musical Wicked came out in 2024, we couldn't escape its marketing juggernaut. Talk show guesting, viral video interviews, and especially product tie-ups were all around us and whether or not you liked the movie, you were completely aware that it was here to stay. The sequel, Wicked: For Good is coming out in a little less than a month so you can expect even more Wicked-themed items in the next few weeks."
"If you're Team Green, Speedcat Elphie will draw you in with its black suede base sneakers that have deep forest and dark myrtle tones detailed with foil-based accents with PUMA Cat embroidery. You also get rubber heel tooling so you have a good grip and not fly off with a broom. If you're Team Pink, then this Galinda, err, Glinda-inspired Speedcat Goodness is the right pair for you."
Puma announced a Wicked-themed capsule collection of sneakers and hoodies tied to the upcoming sequel Wicked: For Good, arriving in early November. The collection includes Speedcat Elphie with a black suede base, deep forest and dark myrtle tones, foil-based accents, PUMA Cat embroidery, and rubber heel tooling. The Glinda-inspired Speedcat Goodness features lilac crush, silver mist, intense lavender colors, a suede Formstrip, and rubber heel tooling for urban use. A Dorothy-inspired Speedcat Ballet Silver Slippers offers metallic silver upper accents, gray overlays, embroidered details, elastic instep bands, and rubber tooling for support. The capsule targets Team Green, Team Pink, and Dorothy fans.
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