Oz Perkins Needs to Break Up with Neon - Opinion
Briefly

Oz Perkins Needs to Break Up with Neon - Opinion
"Starring the ever-incredible Tatiana Maslany in a stew of baffling choices, Perkins' third feature at Neon has its fans - but it's damned by faint praise with 67 percent on Rotten Tomatoes (technically "fresh" but still low for the generally positive platform) and 52 percent on Metacritic, which doesn't bode well for opening weekend. "Keeper" hits theaters Friday, November 14, and it's projected to be Perkins' least lucrative film yet."
"Anyone who has survived the end of a rocky relationship knows the road to hell is paved with good intentions, and there's no question Neon has pushed the auteur trajectory for Perkins with the hope of giving him a permanent foothold in horror. After acquiring "Longlegs" on the 2023 European Film Market, the studio ripped a hyperbolic marketing strategy straight from the 1970s that, for good or bad, totally worked."
Neon's release Keeper, starring Tatiana Maslany, has garnered mixed reviews and modest scores—67 percent on Rotten Tomatoes and 52 on Metacritic—casting doubt on opening-weekend returns. The film's single-location haunted-house setup reduced production costs but still projects as Perkins' least lucrative feature. Perkins' reputation has suffered after earlier titles like Longlegs and The Monkey produced diminishing returns. Neon previously mounted a hyperbolic, 1970s-style marketing push for Longlegs that drew attention but overpromised on terror. The combination of uneven critical reception, audience expectations, and marketing choices has weakened Keeper's commercial prospects.
Read at IndieWire
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