"At the lately renamed Donald J Trump and John F Kennedy Center for the Performing Arts, guests including House speaker Mike Johnson and health secretary Robert F Kennedy waved to reporters from the black carpet (which was paying homage to the first lady's favourite colour) before making their way up steps emblazoned with her name in glowing monochrome block capitals."
"Everyone was welcome to attend the UK's first screening on Friday morning, yet all tickets to the 9.40am screening at Sittingbourne's Light cinema's 34-seater screen three remained unsold until I bought one. Ten minutes before it began, doors to the multiplex were still locked and only gulls were patrolling the puddles outside the entrance. Screenings this early were unusual, an usher confirmed, usually it's just kids films."
"This picture is mimicked across the 100 or so cinemas in the UK in which Melania is being released, as well as in most of the 1,500 cinemas in the US screening the film, and the some 3,000 other cinemas around the world. Speaking on Thursday night, Melania said that it was Amazon's commitment to a wide theatrical rollout for the film that convinced her to choose them over the likes of Disney and Paramount, which also bid for the rights."
The world premiere of Brett Ratner's $40m Melania film took place in Washington at the lately renamed Donald J Trump and John F Kennedy Center for the Performing Arts, attended by high-profile guests. The film profiles Melania Trump across the 20 days leading up to her husband's January 2025 inauguration. Early UK screenings recorded extremely low attendance, with a 9.40am Sittingbourne showing initially unsold and only six seats sold across a week of showings. Similar poor sales are reported across about 100 UK cinemas and many international venues. Melania said Amazon's promise of a wide theatrical rollout influenced her choice of distributor.
Read at www.theguardian.com
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