The biopic "Midas Man," about Brian Epstein, has debuted not on a mainstream platform but on Olyn, a startup designed to revolutionize film distribution. Olyn allows filmmakers to keep up to 90% of their earnings and relies on social referrals for marketing, promoting independent films against larger studios. Founded by a group of tech professionals, Olyn provides tools for filmmakers to showcase their work similarly to major platforms, emphasizing the value of recommendations from trusted sources in the film-viewing process.
We provide all the tech that implies: from DRM, 4K streaming, casting, a full landing page that presents the film in the same way that it might appear on Netflix or Apple TV, plus all the other tools such as geo-targeting, analytics, and audience data.
The model hinges on the marketing budget of the filmmakers themselves, combined with influencers, film critics, and content creators acting as distribution partners by embedding purchase links within their content.
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