Netflix appears to have its first No. 1 box-office title with KPop Demon Hunters after rival studios estimated $16–18 million in weekend ticket sales. Distribution executives provided estimates anonymously because Netflix does not report ticket sales. The streamer placed the film in 1,750 theaters for weekend sing-along screenings, and some studio estimates reached as high as $20 million due to the unusual release format. The film dominated Netflix viewing prior to the theatrical push and debuted on the platform in late June. Sony developed and produced the film and sold distribution to Netflix, while AMC declined to show it.
Netflix appears to have its first No. 1 box-office title in the streaming company's 18-year history thanks to the sensation of "KPop Demon Hunters." Rival studios on Sunday estimated "KPop Demon Hunters" led all films over the weekend with $16-18 million in ticket sales. Distribution executives from three studios shared their estimates for the Netflix phenomenon on condition of anonymity because the streaming company has a policy of not reporting ticket sales.
Following a dominating few weeks as one of the most popular Netflix releases ever, the streamer put the film into 1,750 theaters for sing-along screenings Saturday and Sunday. Studios are able to accurately estimate ticket sales for all releases on Sunday morning, though the uncommon nature of the "KPop Demon Hunters" releases means a wider variance. Some estimates were as high as $20 million.
It amounted to a victory lap for "KPop Demon Hunters," arguably the biggest hit of Hollywood's summer, and an ironic success for Netflix, whose emphasis on streaming, not theatrical release, upended the movie industry. Another sore spot for Hollywood: The film was developed and produced by Sony Pictures, which sold it to Netflix.
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