""The MPA's ratings are determined by an organic and consensus-based process driven by an independent group of parents who view the entirety of a film and evaluate various factors in context. Meta's attempts to restrict teen content literally cannot be 'guided by' or 'aligned with' the MPA's PG-13 movie rating because Meta does not follow this curated process,""
""Instead, Meta's content restrictions appear to rely heavily on artificial intelligence or other automated technology measures.""
""The MPA has worked for decades to earn the public's trust in its rating system. Meta's claim that its Teen Accounts will be 'guided by' or 'aligned with' the MPA's PG-13 rating and that Teen Account content will be 'similar to' what would be seen in a PG-13 movie has the real potential to erode that trust,""
""Parents tell us they want to better understand what their teens see on Instagram. To make things simpler for them, we updated our teen content policies to be closer to PG-13 movie standards- which parents already know,""
The Motion Picture Association sent a cease-and-desist letter to Meta demanding the company stop associating its Teen Account policies with the MPA brand after Meta said the restrictions would be "guided by PG-13" movie ratings. The MPA asserts its ratings rely on an organic, parent-driven consensus process that cannot be replicated by artificial intelligence or automated measures. The MPA warns that Meta's claims risk eroding public trust and demands Meta immediately and permanently cease exploiting the ratings brand and implement remedial measures. Meta replied that it never implied official MPA certification and updated policies to mirror PG-13 standards for parents.
Read at TheWrap
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