""The MPA has worked for decades to earn the public's trust in its rating system," Naresh Kilaru, a lawyer for the MPA, said in an Oct. 28 letter to Meta. "Any dissatisfaction with Meta's automated classification will inevitably cause the public to question the integrity of the MPA's rating system," Kilaru added in the letter, which was shared with NBC News on Wednesday."
"Meta announced in an Oct. 14 blog post that Instagram is "revamping Teen Accounts to be guided by PG-13 movie ratings, meaning teens will see content that's similar to what they'd see in a PG-13 movie, by default." "Just like you might see some suggestive content or hear some strong language in a PG-13 movie, teens may occasionally see something like that on Instagram - but we're going to keep doing all we can to keep those instances as rare as possible," Meta said."
The Motion Picture Association sent a cease-and-desist letter to Meta demanding Instagram stop using the "PG-13" rating to describe teen content policies. MPA lawyer Naresh Kilaru warned that Meta's automated classification could lead the public to question the integrity of the MPA's rating system and called Meta's claims that teen accounts would be "guided by" PG-13 standards "literally false and highly misleading." Meta said social media is not the same as movies, that it did not claim a formal partnership or ratings approval from the MPA, and that the change aimed to support parents while seeking to work with the MPA.
Read at NBC Los Angeles
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