"Hollywood's leading trade association is demanding that Instagram stop using the famed "PG-13" rating to describe its new content policies for teens. The Motion Picture Association, which represents the film industry's marquee studios and streaming services, sent a cease-and-desist letter last week to Meta, the parent company of Instagram and Facebook. "The MPA has worked for decades to earn the public's trust in its rating system," Naresh Kilaru, a lawyer for the MPA, said in an Oct. 28 letter to Meta."
"Meta announced in an Oct. 14 blog post that Instagram is "revamping Teen Accounts to be guided by PG-13 movie ratings, meaning teens will see content that's similar to what they'd see in a PG-13 movie, by default." "Just like you might see some suggestive content or hear some strong language in a PG-13 movie, teens may occasionally see something like that on Instagram - but we're going to keep doing all we can to keep those instances as rare as possible," Meta said."
"In a response to the MPA's letter, a Meta spokesperson said in part: "We know social media isn't the same as movies, but we made this change to support parents, and we hope to work with the MPA to continue bringing families this clarity." Meta said the company did not intend to suggest it had officially partnered with the MPA or gone through its ratings process, and it said it never made that claim."
The Motion Picture Association demanded Meta stop using the 'PG-13' rating to describe Instagram's teen content policies, asserting ownership of the PG-13 certification mark and warning that public trust in its rating system could be undermined. Naresh Kilaru, a lawyer for the MPA, called Meta's advertising claims 'literally false and highly misleading.' Meta announced changes to Instagram Teen Accounts to be guided by PG-13 movie ratings, saying teens would by default see content similar to PG-13 films. Meta responded that social media differs from movies, that the change was to support parents, and that it did not claim an official partnership with the MPA.
Read at NBC10 Philadelphia
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