"Earlier Tuesday, Instagram announced that it was revamping its Teen Accounts to be "guided" by the MPA's PG-13 movie rating. What that means, according to Instagram, is that users of teen accounts (supervised by a parent) will be restricted to seeing content that contains the level of nudity, sexual expression, profanity, drug use, violence and other adult-oriented themes that they they would expect to see in a PG-13 movie."
"The MPA (formerly the Motion Picture Association of America) introduced its film-ratings system in November 1968 under then-chairman Jack Valenti. Since then, the Classification and Rating Administration (CARA) has operated the voluntary film-rating system with a Ratings Board comprised of parents who must have a child between the ages of 5 and 15 when they first join (and who can serve up to seven years or until their youngest child turns 21)."
Instagram announced a revamp of Teen Accounts to be "guided" by the MPA's PG-13 movie rating, restricting supervised teen accounts to content matching PG-13 levels of nudity, sexual expression, profanity, drug use, violence and other adult-oriented themes. The Motion Picture Association said it was not contacted by Meta prior to the announcement and stated that assertions of a connection to the film industry's rating system are inaccurate. The MPA's voluntary film-rating system, run by CARA, began in 1968 and uses a Ratings Board of parents who watch each movie and assign ratings and descriptors. Over 90% of parents report that CARA ratings help with viewing choices. MPA member studios include Netflix and Paramount Pictures.
Read at Variety
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