"The "Transformers" director filed a breach-of-contract and fraud lawsuit, alleging Cadillac F1 CEO Dan Towriss hired him in November 2025 to produce and direct the ad after Bay presented his pitch, which included desert landscapes and specific visual styles from his previous films. A month later, he was informed Cadillac was "going in a different direction" with someone else producing the commercial."
"Cadillac denied Bay's claims, saying it "became clear he couldn't meet our timeline" and that "the concept and creative were already developed." The company said it was only exploring Bay as a director. Bay alleges Cadillac wanted a "Michael Bay commercial at a bargain-basement price.""
Michael Bay says he was hired in November 2025 to produce and direct Cadillac's Super Bowl ad after presenting a pitch featuring desert landscapes and visual styles from his films. He alleges he was later told Cadillac was "going in a different direction" and that another producer would handle the commercial. The Super Bowl spot aired and Bay filed a breach-of-contract and fraud lawsuit seeking $1.5 million. Cadillac denies the claims, saying Bay could not meet the timeline and that the concept and creative were already developed, adding that Bay was only being explored as a director.
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