"Compared to its barnstorming US opening 10 days ago, when it charted at No 3 in the box office charts and made $7.2m (5.76m), Melania's UK start No 29, 32,974 overall across 155 cinemas for a site average of 212.80 was modest. But the documentary has still dropped significantly in its second week of UK release, with tracking organisation Comscore confirming it has taken 4,091 from 62 locations, meaning a site average of 65.98 or around six tickets per venue."
"The film's UK total now stands at 61,850, an 88% decline since last week. In the US, the equivalent figure 67% is also significant though not quite so precipitous. Reviews in the UK have been particularly scathing, describing it as a gilded trash remake of The Zone of Interest and two hours of pure, endless hell. But the film has been met with near universal critical disdain."
"Over the weekend, a spokesperson for Rotten Tomatoes defended the unusually wide gap between these reviews and those posted by audience members on their site, saying there has been NO manipulation on the audience reviews for the Melania documentary. They added: Reviews displayed on the Popcornmeter are VERIFIED reviews, meaning that it has been verified that users have bought a ticket to the film through Fandango."
Melania opened at No 3 in the US with $7.2m, while the UK launch placed No 29 with 32,974 across 155 cinemas and a site average of 212.80. The documentary then dropped sharply in its second UK week, taking 4,091 from 62 locations for a site average of 65.98, roughly six tickets per venue. The UK total reached 61,850, an 88% week-on-week decline; the US second-week decline measured 67%. UK criticism was especially severe, describing the film in terms such as a gilded trash remake and two hours of pure, endless hell. Rotten Tomatoes said audience reviews were verified via Fandango ticket purchases. Amazon paid $40m plus about $35m on marketing, with a streaming date anticipated soon.
Read at www.theguardian.com
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