"Melania, Amazon's $106m (US$75m) documentary about the US first lady, has bombed at the Australian box office on its opening weekend, debuting at No 31 on the charts and taking just $982 (503, US$688) per screen. The documentary, directed by Brett Ratner, was screened in 33 cinemas across Australia and made $32,399 overall. Melania placed 31st, one spot below Wicked: For Good, which has been in Australian cinemas for over two months but still made $33,231 from 35 screens over the weekend."
"Due to a worldwide embargo imposed by Amazon, Melania opened in Australia on Friday, meaning its opening weekend figures, which are usually calculated from Thursday to Sunday, missed out on one day's takings. However, opening weekend is generally the strongest for films without positive word of mouth to carry them along and Melania has been widely lambasted as a blatant ploy by Amazon to curry favour with Donald Trump, meaning it has already likely peaked in Australia."
Melania, Amazon's US$75m documentary about the US first lady, opened in 33 Australian cinemas and grossed $32,399, debuting at No 31 with a per-screen average of $982. The film trailed Wicked: For Good, which earned $33,231 from 35 screens. A worldwide embargo meant the Australian opening missed Thursday takings. The documentary opened in 155 UK and Ireland cinemas for A$64,000 and had a strong US debut of US$7m. Production and promotion reportedly cost US$40m and US$35m respectively, requiring roughly US$100m global to break even. Amazon, Melania Trump, and director Brett Ratner denied undue influence or favourable treatment.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]