"The concept of AI actors usurping human actors may sound far-fetched now, but it's a future that McConaughey - the real McConaughey - believes emerging talent should prepare for. "It's not enough - it may be for you - but it's not going to be enough to sit on the sidelines and make the moral plea that 'no, this is wrong!'" McConaughey said during a conversation with Timothée Chalamet. "That's not going to last. There's too much money to be made, and it's too productive. It's here.""
"During the conversation, McConaughey urged students to pursue legal protections for their likeness. "I say, own yourself, voice, likeness, etc. Trademark it!" he said. McConaughey said doing so will give people more control over their branding and the opportunity to receive fair compensation. "So, when it comes - not if it comes - no one can steal you," McConaughey said. "They're going to have to come to you and go, 'Can I?' Or, they're going to be in breach. And you'll have the chance to be your own agency and go, "yeah, for this amount," or 'no.'""
Matthew McConaughey and Timothée Chalamet addressed the rise of AI in the entertainment industry at a CNN and Variety town hall with University of Texas students. McConaughey warned that AI-generated actors could replicate human performers and urged emerging talent to pursue legal protections for voice and likeness. He recommended trademarking personal branding to retain control and to enable negotiation for fair compensation. McConaughey has already secured eight trademark approvals, including his "alright, alright, alright!" catchphrase. He emphasized that AI adoption is driven by profit and productivity, making preparation essential.
Read at Business Insider
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