"But when a University of Texas student asked him during a CNN town hall about the future of artificial intelligence replacing actors, there was nothing breezy about his response. His face grew grave. He stared at the camera. "It's not coming. It's here." "Don't deny it," McConaughey said in a recent conversation alongside actor Timothée Chalamet. "It's not enough to sit on the sidelines and make the moral plea that this is wrong. That's not going to last.""
"McConaughey has secured a series of trademarks covering his image and signature expressions-including his famous "alright, alright, alright"-in an effort to create a legal perimeter around his voice and likeness. The goal: make it harder for AI companies or bad actors to simulate him without permission. "My team and I want to know that when my voice or likeness is ever used, it's because I approved and signed off on it," he said in an earlier statement."
Matthew McConaughey built a career on a relaxed signature line: "Alright, alright, alright." He warned at a CNN town hall that AI replacing actors is not coming — it is already here. He advised creators to own their voice, likeness and expressions so AI cannot steal them. McConaughey filed trademarks covering his image and signature expressions to create a legal perimeter against unauthorized simulation. He stated a desire to approve any use of his voice or likeness. The film industry is moving toward automation with AI-generated replicas, de-aging, and synthetic voices proliferating online.
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