"I consider audience always. I've never, ever been on set and thought, 'What are the critics going to think of this?' I'm like, 'What's an audience going to feel right now? What's their emotional response going to be?' I just believe you should make movies for the people who are going to buy tickets to see the movies. It's kind of as simple as that."
"I love working with Emerald [Fennell] because she always prioritizes an emotional experience over a heady idea. She'll let a cool idea fall by the wayside to offer the option that is going to be most exciting for an audience."
"This is the way. Audience first. Always,"
Emerald Fennell's Wuthering Heights has polarized critics, with many accusing the adaptation of simplifying generational trauma and racial tension into a shock-laced romance. Margot Robbie, who produced and stars in the film, says she focuses on audience emotional response rather than critics' opinions and believes films should be made for ticket-buying audiences. Robbie has produced all three of Fennell's films and praises Fennell for prioritizing emotional experience over heady ideas, willing to set aside clever concepts to favor what will excite audiences. Robbie's comments provoked online division, and some filmmakers publicly echoed her audience-first stance.
Read at Fast Company
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