KPop Demon Hunters generated estimated weekend ticket sales of roughly $16–18 million, with some studio estimates as high as $20 million. Distribution executives provided estimates anonymously because Netflix does not report ticket sales. Netflix mounted limited sing-along theatrical screenings in 1,750 theaters after a dominant streaming run, creating an unusual hybrid release for the company. The film was developed and produced by Sony Pictures and later sold to Netflix. AMC declined to screen the movie. Industry observers called the theatrical run a unique two-day musical event and noted theaters can add capacity if demand rises.
Following a dominating few weeks as one of the most popular Netflix releases ever, the streamer put the film into 1,750 theaters for sing-along screenings Saturday and Sunday. Studios are able to accurately estimate ticket sales for all releases on Sunday morning, though the uncommon nature of the "KPop Demon Hunters" releases means a wider variance. Some estimates were as high as $20 million.
It amounted to a victory lap for "KPop Demon Hunters," arguably the biggest hit of Hollywood's summer, and an ironic success for Netflix, whose emphasis on streaming, not theatrical release, upended the movie industry. Another sore spot for Hollywood: The film was developed and produced by Sony Pictures, which sold it to Netflix. Not all exhibitors went along. AMC, the largest theater chain in North America, declined to show the movie.
David A. Gross, who runs the movie consulting firm FranchiseRe, called it "a completely unique two-day musical event." "It may turn out to be higher," said Gross. "Theater owners are quick on their feet and can add capacity according to demand."
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