"OK Go teamed up with animators Lucas Zanotto ( previously) and Will Anderson, along with Blender Studio, to create a digital music video unlike any they've made so far. The song "Impulse Purchase" takes Zanotto's characteristic cartoonish characters, which roll and explode in a variety of playful, geometric shapes and combines the imagery with real-time motion captures of lead singer Damien Kulash's face."
"Blender is an open-source software that enables dynamic 3D modeling and animation, instrumental in the recent Academy Award-winning film Zanotto and Anderson used a tool called Geometry Nodes, "a node-based way of creating complex geometry that can change dynamically, involve simulations, and ultimately drive a performance in an adaptive way," Anderson told It's Nice That. In the spirit of the application used to build it, the music video itself is open-source, allowing viewers to download the source files and tinker around with it."
OK Go released 'Impulse Purchase,' a digital music video created with animators Lucas Zanotto and Will Anderson and Blender Studio. The visuals blend Zanotto's cartoonish, geometric characters with real-time motion captures of lead singer Damien Kulash's face. The video opens with behind-the-scenes process glimpses and credits that reveal how software captured movements of all band members. The team used Blender's Geometry Nodes, a node-based system for dynamically creating complex geometry, simulations, and adaptive performances. The music video and its source files are open-source, allowing viewers to download and modify the project. The video is available on OK Go's website and YouTube.
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