"I Wanted It to Feel Personal": Sofia Coppola on Her Marc Jacobs Doc
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"I Wanted It to Feel Personal": Sofia Coppola on Her Marc Jacobs Doc
""I wanted it to feel personal but never intrusive,""
""We met in the early 90s, and I heard about Marc doing the grunge collection for Perry Ellis,""
""I asked my mum to take me to his studio. Marc came out and said hi, and we hit it off. We had these things in common - artists and music.""
""I wanted the audience to feel included, not like it was an inside joke they weren't part of.""
At the 82nd Venice Biennale, Sofia Coppola premiered Marc by Sofia, a collage-style documentary blending vintage film clips, fashion archives and iconic music to portray Marc Jacobs. The film follows Jacobs as he develops his Spring 2024 ready-to-wear collection, alternating runway spectacle with quiet backstage moments. Layers of music and imagery, elliptical storytelling and nostalgic intimacy create a personal but non-intrusive tone. The film foregrounds a decades-long creative friendship, exploring the porous boundary between Jacobs's personal life and design practice rather than providing a comprehensive retrospective.
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